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Showing posts from June, 2016

Launching a Product

This is the third post in a series I’m writing about a company I’m starting up (or have started, depending on when you’re reading this). You can read other posts in the series here.

My last post - Building a Product - covered the technical details that have formed MailSnail. In this post, I want to talk about how we’ve actually gone about bringing the product to market.

Ship Early. Ship Often. This has become a very popular mantra in the world of software development (also known as “Release Early. Release Often.”). If you Google that phrase, you’ll be presented with enough reading material to keep you busy for the foreseeable future. For somebody like myself - a perfectionist at heart - this is something incredibly difficult to adhere to but it has worked very well for us so far and I’m convinced that it’ll be a cornerstone of the success (hopefully) of MailSnail.

There’s a quote I shared in my last post but I’m going to share it again because it’s even more relevant here:
If you are n…