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Showing posts from June, 2016

Launching a Product

This is the third post in a series I’m writing about a company I’m starting up (or have started, depending on when you’re reading this). You can read other posts in the series here . My last post - Building a Product - covered the technical details that have formed MailSnail. In this post, I want to talk about how we’ve actually gone about bringing the product to market. Ship Early. Ship Often. This has become a very popular mantra in the world of software development (also known as “ Release Early. Release Often. ”). If you Google that phrase, you’ll be presented with enough reading material to keep you busy for the foreseeable future. For somebody like myself - a perfectionist at heart - this is something incredibly difficult to adhere to but it has worked very well for us so far and I’m convinced that it’ll be a cornerstone of the success (hopefully) of MailSnail. There’s a quote I shared in my last post but I’m going to share it again because it’s even more relevant here: